Description:

iQuanti is inviting applications from newly graduated MBAs with an interest in Digital Marketing and Marketing Analytics for its Senior Analyst role in Bengaluru. This role is a part of iQuanti’s MBA hiring program, designed to build a strong leadership pipeline in digital marketing and analytics.

Selected candidates will undergo foundational training across key solution areas like SEO, SEM, Digital Advertising, Marketing Analytics, and Site Experience Optimization before aligning with client projects. You will be part of client engagement teams, working closely with top global brands, and will contribute to strategy development, execution, and performance measurement of digital marketing programs.

The role provides young MBAs the opportunity to combine analytical thinking, business problem-solving, and creativity in digital marketing—making it an excellent entry point for a long-term career in this field.

Key Responsibilities:

Digital Marketing Execution:

• Execute campaigns across search (SEO, SEM), display, affiliates, mobile marketing, and social media.
• Optimize site experiences through A/B testing and Multivariate Testing (MVT).
• Stay updated with Google algorithm updates, industry trends, and best practices.
• Learn and work with tools like Google Ads, Facebook Ads, Amazon Ads, Omniture, Google Analytics, SEMRush.

Problem Solving:

• Analyze client data and break down business problems under mentor guidance.
• Solve key challenges in lead generation, sales, acquisitions, and branding.
• Collaborate with cross-functional teams to arrive at solution recommendations for clients.

Communication:

• Provide clear, regular updates to Engagement Managers and external stakeholders.
• Translate client business context into actionable inputs for team members.
• Deliver presentations and high-quality analysis outputs to clients.

Key Technical Skills:

Digital Marketing, SEO, SEM, Display Advertising, Affiliate Marketing, Social Media Marketing, Experience Optimization, A/B Testing, Google Analytics, SEMRush, Omniture, Marketing Analytics, Excel, PowerPoint

Requirements:

• Strong interest in building a career in Digital Marketing / Marketing Analytics.
• Ability to think strategically and design marketing roadmaps to achieve business outcomes.
• Strong analytical and numerical skills; proficiency in Excel & PowerPoint.
• Understanding of digital marketing concepts and platforms is preferred.
• Excellent verbal and written communication skills.
• MBA in Marketing/Advertising from a reputed institution.
• Creative problem-solving abilities with enthusiasm for new ideas.
• Team player with good relationship management skills.